Browsing by Author "Tosun, C."


Browsing by Author "Tosun, C."

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  • Garrod, Brian John; Fyall, Alan; Tosun, C. (Elsevier, 2006-03)
    The aim of this book are two-fold: (1) to evaluate the current progress of theoretical approaches to tourism marketing and (2) to show the ways to further develop the concept of tourism marketing for application within ...

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