Show simple item record Griffiths, Laura Merris 2008-11-13T09:26:04Z 2008-11-13T09:26:04Z 2005
dc.identifier.citation Griffiths , L M 2005 , ' Children drawing toy commercials: re-imagining television production features ' Visual Communication , pp. 21-37 . DOI: 10.1177/1470357205048934 en
dc.identifier.issn 1741-3214
dc.identifier.other PURE: 84722
dc.identifier.other PURE UUID: 8dc11887-c1e0-4011-9013-724449d59c92
dc.identifier.other dspace: 2160/1098
dc.identifier.other DSpace_20121128.csv: row: 856
dc.identifier.other Scopus: 84997941516
dc.description Griffiths, M. (2005). Children drawing toy commercials: re-imagining television production features. Visual Communication. 4(1), pp.21-37. RAE2008 en
dc.description.abstract Using a selection of toy commercials that were designed and drawn (as part of a small-scale research study) by a sample of primary school children between the ages of 7 and 11 years, this article aims to demonstrate and carefully analyse the extent to which young children understand and appreciate the visual appearance and functions of technical production features in televised toy commercials. Particular attention is paid to the ways in which the sample children demonstrated their understanding of technical production features (especially ‘camera’ angles and shot sizes), advertisement layout and the overall composition of a meaningful ‘text’. The children’s advertisement designs or ‘texts’ are also cross-matched with their televised counterparts (where appropriate), to further demonstrate the audience’s levels of understanding and appreciation. en
dc.format.extent 17 en
dc.language.iso eng
dc.relation.ispartof Visual Communication en
dc.rights en
dc.title Children drawing toy commercials: re-imagining television production features en
dc.type /dk/atira/pure/researchoutput/researchoutputtypes/contributiontojournal/article en
dc.contributor.institution Department of Theatre, Film and Television Studies en
dc.contributor.institution Film and Television Research en
dc.description.status Peer reviewed en

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