Browsing Rheolaeth a Busnes / Management & Business by Author "Doherty, Anne Marie"

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Internationalization motives and facilitating factors: Qualitative evidence from smaller specialist retailers

Quinn, Barry; Doherty, Anne Marie; Alexander, Nicholas; Hutchison, Karise (2007-09)

Drawing on case study evidence, this article explores the reasons small specialist retailers internationalize and the facilitating factors that help them overcome the obstacles to internationalization. The authors employ ...
Power and control in international retail franchising

Doherty, Anne Marie; Alexander, Nicholas (2006)

As international retailers continue to employ franchising as a major method of market entry, the control of these international retail franchise networks becomes of significant importance. The aim of this paper is to examine ...
Relationship development in international retail franchising: Case study evidence from the UK fashion sector

Alexander, Nicholas; Doherty, Anne Marie (2004)

The relationship marketing paradigm has emerged as a major tool by which marketers may examine and conceptualise relationships with consumers, however its application to the business-to-business dimension of retailing has ...

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