I have seen the Future and it is not here yet... : Or, on being Ambitious for Audience Research

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dc.contributor.author Barker, Martin
dc.date.accessioned 2009-05-14T10:18:25Z
dc.date.available 2009-05-14T10:18:25Z
dc.date.issued 2006
dc.identifier.citation Barker , M 2006 , ' I have seen the Future and it is not here yet... : Or, on being Ambitious for Audience Research ' Communication Review , vol 9 , no. 2 , pp. 123-141 . , 10.1080/10714420600663310 en
dc.identifier.issn 1547-7487
dc.identifier.other PURE: 100561
dc.identifier.other dspace: 2160/2224
dc.identifier.uri http://hdl.handle.net/2160/2224
dc.identifier.uri http://www.informaworld.com/smpp/content~content=a748692663~db=all~jumptype=rss en
dc.description Barker, Martin, (2006) 'I have seen the Future and it is not here yet...; Or, on being Ambitious for Audience Research', The Communication Review 9, pp. 123-141 en
dc.description.abstract Audience research, after a promising period during which some crucial advances were made, seems to be in decline in several ways, yet its tasks remain as important as ever. This article, originally a presentation at the 2003 Versailles Conference on the Future of Audience Research, makes the case for expanding our vision of the field’s possibilities. To do this, it revisits some of the forgotten achievements of the Uses and Gratifications tradition, offers a critique of the dominant “Hall model” for conceiving media/audience relations, and outlines the key concept of an alternative approach: the concept of a “viewing strategy,” which has been at the heart of the 2003–2004 international project on the reception of The Lord of the en
dc.format.extent 19 en
dc.language.iso eng
dc.relation.ispartof Communication Review en
dc.title I have seen the Future and it is not here yet... : Or, on being Ambitious for Audience Research en
dc.type Text en
dc.type.publicationtype Article (Journal) en
dc.identifier.doi http://dx.doi.org/10.1080/10714420600663310
dc.contributor.institution Department of Theatre, Film & Television Studies en
dc.contributor.institution Film and Television Research en
dc.description.status Peer reviewed en


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