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dc.contributor.author Fyall, Alan
dc.contributor.author Garrod, Brian
dc.contributor.author Leask, Anna
dc.contributor.author Wanhill, Stephen
dc.date.accessioned 2009-05-21T15:32:03Z
dc.date.available 2009-05-21T15:32:03Z
dc.date.issued 2008
dc.identifier.citation Fyall , A , Garrod , B , Leask , A & Wanhill , S 2008 , Managing Visitor Attractions . 2nd Edition edn , Elsevier . en
dc.identifier.isbn 978-0-7506-8545-0
dc.identifier.other PURE: 104638
dc.identifier.other dspace: 2160/2373
dc.identifier.uri http://hdl.handle.net/2160/2373
dc.identifier.uri http://www.elsevier.com/wps/find/bookdescription.cws_home/713522/description#description en
dc.identifier.uri http://www.elsevierdirect.com/product.jsp?isbn=9780750685450#2 en
dc.description Fyall, A., Garrod, B., Leask, A., Wanhill, S. (eds) (2008). Managing Visitor Attractions. Butterworth-Heinemann Elsevier, Oxford, 384 pp Introduction: The role and nature of visitor attractions: The Nature and Purpose of Visitor Attractions; Interpreting the Development of the Visitor Attraction Product; Developing visitor attraction provision : Economic Aspects of Developing Theme Parks; Creating Visitor Attractions in Peripheral Areas; Visitor Attraction Development in East Asia; Public Transport as a Visitor Attraction; The management of visitor attractions: Authenticating Visitor Attractions based upon Ethnicity; Managing Visitor Impacts; Seasonality: The Perennial Challenge for Visitor Attractions; Management Challenges for Religion-based Attractions; Visitor Attractions and Human Resource Management; Marketing visitor attractions: Marketing Challenges and Opportunities for Heritage Tourism; World Heritage Sites: Managing the Brand; Competitive Theme Park Strategies: Lessons from Central Florida; Marketing Visitor Attractions: A Collaborative Approach; Future trends: Rediscovering the Imagination: Meeting the Needs of the ?New? Visitor; A National Strategy for Visitor Attractions; The Future of Visitor Attractions en
dc.description.abstract Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood – such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management and marketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future. Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction success and failure, interpretation, school excursions, managing gardens and brand management. Divided into five parts, the book tackles the following core topics: • the role and nature of visitor attractions • the development of visitor attraction provision • the management of visitor attractions • the marketing of visitor attractions • future issues and trends With contributions from around the world, this is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field. en
dc.format.extent 384 en
dc.language.iso eng
dc.publisher Elsevier
dc.title Managing Visitor Attractions en
dc.type Text en
dc.type.publicationtype Book en
dc.contributor.institution School of Management & Business en
dc.contributor.institution Institute of Biological, Environmental and Rural Sciences en


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