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dc.contributor.author Bear, Christopher
dc.date.accessioned 2009-09-03T08:33:19Z
dc.date.available 2009-09-03T08:33:19Z
dc.date.issued 2008-12
dc.identifier.citation Eden, Sally, Bear, Christopher, Walker, Gordon, (2008) 'The sceptical consumer? Exploring views about food assurance', Food Policy 33 (2008) 624–630 en
dc.identifier.uri http://hdl.handle.net/2160/2902
dc.description Keywords: Consumers, UK Food assurance, Scepticism, Q methodology en
dc.description.abstract The problem of trust in food production and regulation has increasingly been raised as a practical and policy issue in recent years and one solution has been to provide more and better information about food production and regulation, especially through food assurance schemes. To look for evidence that this might be successful, this paper uses a small empirical study of how UK consumers think about food information and food assurance claims, using a statement sorting exercise (Q methodology) to identify key factors or shared views. We found that our consumers, despite differences in sociodemographics, gender, diet and shopping habits, tended to share a baseline of scepticism about food information and food assurance claims. We speculate that such scepticism may mean that, rather than providing a solution to the problem of distrust, food assurance schemes may themselves come to be distrusted. en
dc.description.sponsorship ESRC en
dc.language.iso en en
dc.publisher Elsevier en
dc.relation.isreferencedby www.elsevier.com/locate/foodpol en
dc.title The sceptical consumer? Exploring views about food assurance en
dc.type Text en
dc.type.publicationtype refereed published journal paper en
dc.identifier.duplicate True


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