Show simple item record Sally en_US Christopher en_US Gordon en_US 2009-09-03T08:50:48Z 2009-09-03T08:50:48Z 2011-01-11 en_US
dc.identifier en_US
dc.identifier.citation Eden , S , Bear , C & Walker , G 2011 , ' Understanding and (dis)trusting food assurance schemes: Consumer confidence and the ‘knowledge fix’ ' Journal of Rural Studies , vol 24 , no. 1 , pp. 1-14 . , 10.1016/j.jrurstud.2007.06.001 en_US
dc.identifier.other PURE: 120187 en_US
dc.identifier.other dspace: 2160/2903 en_US
dc.description.abstract This paper uses evidence from focus groups with consumers in England to consider how consumers understand and evaluate a range of proxies or intermediary organisations that offer assurance about food and consumer products, particularly voluntary certification schemes. This addresses the current concern in developed economies about providing information in order to reconnect consumers with food producers and to support moves towards more local, fairly traded and sustainable production. However, we show that such a ‘knowledge fix’ approach of providing information may not reconnect consumers so easily. Participants found it particularly difficult to work out what certification involved and what kinds of organisations were providing assurance. They built vernacular typologies and comparative judgements that did not necessarily identify or prioritise ‘independent’ third-party certification as the gold standard, not least because of the practical difficulties of monitoring complex supply chains, and expressed confusion and scepticism about how well food assurance schemes could work in practice. Our results therefore problematise the knowledge fix urged in the literature and emphasise instead the need to better understand how consumers make sense of assurance information in different contexts. en_US
dc.format.extent 14 en_US
dc.relation.ispartof Journal of Rural Studies en_US
dc.subject Consumers en_US
dc.subject Trust en_US
dc.subject Knowledge en_US
dc.subject Food assurance en_US
dc.subject Scepticism en_US
dc.subject Certification schemes en_US
dc.title Understanding and (dis)trusting food assurance schemes: Consumer confidence and the ‘knowledge fix’ en_US
dc.contributor.pbl Institute of Geography & Earth Sciences en_US
dc.contributor.pbl Other IGES Research en_US

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