Understanding and (dis)trusting food assurance schemes: Consumer confidence and the ‘knowledge fix’

H...............H

Show simple item record

dc.contributor.author Eden, Sally
dc.contributor.author Bear, Christopher
dc.contributor.author Walker, Gordon
dc.date.accessioned 2009-09-03T08:50:48Z
dc.date.available 2009-09-03T08:50:48Z
dc.date.issued 2011-01-11
dc.identifier.citation Eden , S , Bear , C & Walker , G 2011 , ' Understanding and (dis)trusting food assurance schemes: Consumer confidence and the ‘knowledge fix’ ' Journal of Rural Studies , vol 24 , no. 1 , pp. 1-14 . en
dc.identifier.issn 0743-0167
dc.identifier.other PURE: 120187
dc.identifier.other dspace: 2160/2903
dc.identifier.uri http://hdl.handle.net/2160/2903
dc.description Eden, Sally, Bear, Chris, Walker, Gordon, (2007) 'Understanding and (dis)trusting food assurance schemes: consumer confidence and the ‘knowledge fix’'. Journal of Rural Studies, 24 (1), pp. 1-14 Keywords: Consumers; Trust; Knowledge; Food assurance; Scepticism; Certification schemes Eden, S., Bear, C., Walker, G. (2008). Understanding and (dis)trusting food assurance schemes: Consumer confidence and the ‘knowledge fix’. Journal of Rural Studies, 24(1), 1-14. Sponsorship: ESRC en
dc.description.abstract This paper uses evidence from focus groups with consumers in England to consider how consumers understand and evaluate a range of proxies or intermediary organisations that offer assurance about food and consumer products, particularly voluntary certification schemes. This addresses the current concern in developed economies about providing information in order to reconnect consumers with food producers and to support moves towards more local, fairly traded and sustainable production. However, we show that such a ‘knowledge fix’ approach of providing information may not reconnect consumers so easily. Participants found it particularly difficult to work out what certification involved and what kinds of organisations were providing assurance. They built vernacular typologies and comparative judgements that did not necessarily identify or prioritise ‘independent’ third-party certification as the gold standard, not least because of the practical difficulties of monitoring complex supply chains, and expressed confusion and scepticism about how well food assurance schemes could work in practice. Our results therefore problematise the knowledge fix urged in the literature and emphasise instead the need to better understand how consumers make sense of assurance information in different contexts. en
dc.format.extent 14 en
dc.language.iso eng
dc.relation.ispartof Journal of Rural Studies en
dc.subject Consumers en
dc.subject Trust en
dc.subject Knowledge en
dc.subject Food assurance en
dc.subject Scepticism en
dc.subject Certification schemes en
dc.title Understanding and (dis)trusting food assurance schemes: Consumer confidence and the ‘knowledge fix’ en
dc.type Text en
dc.type.publicationtype Article (Journal) en
dc.identifier.doi http://dx.doi.org/10.1016/j.jrurstud.2007.06.001
dc.contributor.institution Institute of Geography & Earth Sciences en
dc.contributor.institution Other IGES Research en
dc.description.status Peer reviewed en


Files in this item

This item appears in the following Collection(s)

Show simple item record

Search Cadair


Advanced Search

Browse

My Account