Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food

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dc.contributor.author Foster, Carolyn
dc.contributor.author Padel, Susanne
dc.date.accessioned 2009-09-08T09:05:09Z
dc.date.available 2009-09-08T09:05:09Z
dc.date.issued 2005
dc.identifier.citation Foster , C & Padel , S 2005 , ' Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food ' British Food Journal , vol 107 , no. 8 , pp. 606-625 . , 10.1108/00070700510611002 en
dc.identifier.other PURE: 117897
dc.identifier.other dspace: 2160/2985
dc.identifier.uri http://hdl.handle.net/2160/2985
dc.description Padel, S., Foster, C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food.  British Food Journal, 107, (8), 606-625 Sponsorship: EU en
dc.description.abstract Purpose – The purpose of the paper is to explore the values that underlie consumers purchasing decisions of organic food. Design/methodology/approach – The paper draws on data from focus groups and laddering interviews with a total of 181 regular and occasional consumers of organic food that were contrasted with survey results of other studies. Findings – The results show that most consumers associate organic at first with vegetables and fruit and a healthy diet with organic products. Fruit and vegetables are also the first and in many cases only experience with buying organic product. The decision-making process is complex and the importance of motives and barriers may vary between product categories. Research limitations/implications – While further research would be required to facilitate full understanding of the consumer-decision making process with regard to organic produce, this work indicates the complexity of the process and the likelihood of variation between different product categories. Future research should consider tradeoffs that consumers make between values and product as well as consumer segmentation. Originality/value – Prior research concerning the consumer decision-making process with regard to organically produced food is limited. Theses findings have implications for future sector-based communications to consumers and, potentially, for product development and labelling. en
dc.format.extent 20 en
dc.language.iso eng
dc.relation.ispartof British Food Journal en
dc.title Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food en
dc.type Text en
dc.type.publicationtype Article (Journal) en
dc.identifier.doi http://dx.doi.org/10.1108/00070700510611002
dc.contributor.institution Institute of Biological, Environmental and Rural Sciences en
dc.description.status Peer reviewed en


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