The sceptical consumer? Exploring views about food assurance

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dc.contributor.author Eden, Sally
dc.contributor.author Walker, Gordon
dc.contributor.author Bear, Christopher
dc.date.accessioned 2010-12-21T15:10:29Z
dc.date.available 2010-12-21T15:10:29Z
dc.date.issued 2008-12-01
dc.identifier.citation Eden , S , Walker , G & Bear , C 2008 , ' The sceptical consumer? Exploring views about food assurance ' Food Policy , vol 33 , no. 6 , pp. 624-630 . , 10.1016/j.foodpol.2008.02.003 en
dc.identifier.other PURE: 155977
dc.identifier.other dspace: 2160/6036
dc.identifier.uri http://hdl.handle.net/2160/6036
dc.description Eden, S., Bear, C., Walker, G. (2008). The sceptical consumer? Exploring views about food assurance. Food Policy, 33(6), 624-630. Sponsorship: Economic and Social Research Council’s Science in Society programme en
dc.description.abstract The problem of trust in food production and regulation has increasingly been raised as a practical and policy issue in recent years and one solution has been to provide more and better information about food production and regulation, especially through food assurance schemes. To look for evidence that this might be successful, this paper uses a small empirical study of how UK consumers think about food information and food assurance claims, using a statement sorting exercise (Q methodology) to identify key factors or shared views. We found that our consumers, despite differences in sociodemographics, gender, diet and shopping habits, tended to share a baseline of scepticism about food information and food assurance claims. We speculate that such scepticism may mean that, rather than providing a solution to the problem of distrust, food assurance schemes may themselves come to be distrusted. en
dc.format.extent 7 en
dc.language.iso eng
dc.relation.ispartof Food Policy en
dc.title The sceptical consumer? Exploring views about food assurance en
dc.type Text en
dc.type.publicationtype Article (Journal) en
dc.identifier.doi http://dx.doi.org/10.1016/j.foodpol.2008.02.003
dc.contributor.institution Institute of Geography & Earth Sciences en
dc.contributor.institution Other IGES Research en
dc.description.status Peer reviewed en


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