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dc.contributor.author Sally en_US
dc.contributor.author Gordon en_US
dc.contributor.author Christopher en_US
dc.date.accessioned 2010-12-21T15:10:29Z
dc.date.available 2010-12-21T15:10:29Z
dc.date.issued 2008-12-01 en_US
dc.identifier http://dx.doi.org/10.1016/j.foodpol.2008.02.003 en_US
dc.identifier.citation Eden , S , Walker , G & Bear , C 2008 , ' The sceptical consumer? Exploring views about food assurance ' Food Policy , vol 33 , no. 6 , pp. 624-630 . , 10.1016/j.foodpol.2008.02.003 en_US
dc.identifier.other PURE: 155977 en_US
dc.identifier.other dspace: 2160/6036 en_US
dc.identifier.uri http://hdl.handle.net/2160/6036
dc.description.abstract The problem of trust in food production and regulation has increasingly been raised as a practical and policy issue in recent years and one solution has been to provide more and better information about food production and regulation, especially through food assurance schemes. To look for evidence that this might be successful, this paper uses a small empirical study of how UK consumers think about food information and food assurance claims, using a statement sorting exercise (Q methodology) to identify key factors or shared views. We found that our consumers, despite differences in sociodemographics, gender, diet and shopping habits, tended to share a baseline of scepticism about food information and food assurance claims. We speculate that such scepticism may mean that, rather than providing a solution to the problem of distrust, food assurance schemes may themselves come to be distrusted. en_US
dc.format.extent 7 en_US
dc.relation.ispartof Food Policy en_US
dc.title The sceptical consumer? Exploring views about food assurance en_US
dc.contributor.pbl Institute of Geography & Earth Sciences en_US
dc.contributor.pbl Other IGES Research en_US


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