As international retailers continue to employ franchising as a major method of market entry, the control of these international retail franchise networks becomes of significant importance. The aim of this paper is to examine ...

The relationship marketing paradigm has emerged as a major tool by which marketers may examine and conceptualise relationships with consumers, however its application to the business-to-business dimension of retailing has ...

The British Government sold Rover Group to British Aerospace in 1988 for L150m. In 1994, it was re-sold to BMW for L800m. During that period, a major factor which added value to the business was a culture-change program ...