Browsing Centre for Research in Marketing by Author "Alexander, Nicholas"

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Browsing Centre for Research in Marketing by Author "Alexander, Nicholas"

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  • Colgate, Mark; Alexander, Nicholas (2005-04)
    This paper considers the relationship between a core brand built around retail operations and an extension built around financial services operations. The fundamental question that underlies the paper asks whether a ...
  • Quinn, Barry; Doherty, Anne Marie; Alexander, Nicholas; Hutchison, Karise (2007-09)
    Drawing on case study evidence, this article explores the reasons small specialist retailers internationalize and the facilitating factors that help them overcome the obstacles to internationalization. The authors employ ...
  • Alexander, Nicholas; Myers, Hayley; Rhodes, Mark (2007)
    Purpose – This paper aims to consider factors that determine the direction of international market selection. It does this with specific reference to service companies operating in the retail sector. Design/methodology/approach ...
  • Quinn, Barry; Alexander, Nicholas; Cairns, Patricia (2005)
    Purpose – The research presented here initiates the process of the detailed analysis of international retail divestment activity through the identification of the volume of global divestment activity and the characteristics ...
  • Doherty, Anne Marie; Alexander, Nicholas (2006)
    As international retailers continue to employ franchising as a major method of market entry, the control of these international retail franchise networks becomes of significant importance. The aim of this paper is to examine ...
  • Alexander, Nicholas; Doherty, Anne Marie (2004)
    The relationship marketing paradigm has emerged as a major tool by which marketers may examine and conceptualise relationships with consumers, however its application to the business-to-business dimension of retailing has ...

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