Browsing Centre for Research in Marketing by Author "Gallagher, Damian"

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Browsing Centre for Research in Marketing by Author "Gallagher, Damian"

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  • Henry, Scott; Gallagher, Damian; Gilmore, Audrey (2007)
    Purpose – The purpose of this paper is to report on a study that re-examines the impact of the internet on small to medium-sized enterprise marketing activities, following a similar study four years earlier (2000) in order ...
  • Gallagher, Damian; Palmer, Adrian (2007)
    Business-to-consumer relationships have been over-conceptualised, but poorly understood in terms of the social factors that motivate or inhibit the development of such relationships. This paper seeks to integrate three ...

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