Browsing Centre for Research in Marketing by Author "Henry, Scott"

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Browsing Centre for Research in Marketing by Author "Henry, Scott"

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  • Henry, Scott; Gallagher, Damian; Gilmore, Audrey (2007)
    Purpose – The purpose of this paper is to report on a study that re-examines the impact of the internet on small to medium-sized enterprise marketing activities, following a similar study four years earlier (2000) in order ...

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