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dc.contributor.author Byers, David
dc.contributor.author Peel, David
dc.contributor.author Thomas, Dennis
dc.date.accessioned 2008-11-10T11:40:29Z
dc.date.available 2008-11-10T11:40:29Z
dc.date.issued 2007
dc.identifier.citation Byers , D , Peel , D & Thomas , D 2007 , ' Habit, aggregation and long memory: Evidence from television audience data ' Applied Economics , vol 39 , no. 3 , pp. 321-327 . , 10.1080/00036840500428120 en
dc.identifier.issn 0003-6846
dc.identifier.other PURE: 82736
dc.identifier.other dspace: 2160/980
dc.identifier.uri http://hdl.handle.net/2160/980
dc.identifier.uri http://www.informaworld.com/smpp/content?content=10.1080/00036840500428120 en
dc.description Byers, D., Peel, D., Thomas, D. (2007). Habit, aggregation and long memory: Evidence from television audience data. Applied Economics, 39 (3), 321-327. RAE2008 en
dc.description.abstract Many economic outcomes appear to be influenced by habit or commitment, giving rise to persistence. In cases where the decision is binary and persistent, the aggregation of individual time series can result in a fractionally integrated process for the aggregate data. Certain television programmes appear to engender commitment on the part of viewers and the decision to watch or not is clearly binary. We report an empirical analysis of television audience data and show that these series can be modelled as I(d) processes. We also investigate the proposition that temporal aggregation of a fractionally-integrated series leaves the value of d unchanged. en
dc.format.extent 7 en
dc.language.iso eng
dc.relation.ispartof Applied Economics en
dc.title Habit, aggregation and long memory: Evidence from television audience data en
dc.type Text en
dc.type.publicationtype Article (Journal) en
dc.identifier.doi http://dx.doi.org/10.1080/00036840500428120
dc.contributor.institution School of Management & Business en
dc.contributor.institution Centre for Local and Regional Enterprise en
dc.description.status Peer reviewed en


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