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dc.contributor.author David en_US
dc.contributor.author David en_US
dc.contributor.author Dennis en_US
dc.date.accessioned 2008-11-10T11:40:29Z
dc.date.available 2008-11-10T11:40:29Z
dc.date.issued 2007 en_US
dc.identifier http://dx.doi.org/10.1080/00036840500428120 en_US
dc.identifier.citation Byers , D , Peel , D & Thomas , D 2007 , ' Habit, aggregation and long memory: Evidence from television audience data ' Applied Economics , vol 39 , no. 3 , pp. 321-327 . , 10.1080/00036840500428120 en_US
dc.identifier.other PURE: 82736 en_US
dc.identifier.other dspace: 2160/980 en_US
dc.identifier.uri http://hdl.handle.net/2160/980
dc.description.abstract Many economic outcomes appear to be influenced by habit or commitment, giving rise to persistence. In cases where the decision is binary and persistent, the aggregation of individual time series can result in a fractionally integrated process for the aggregate data. Certain television programmes appear to engender commitment on the part of viewers and the decision to watch or not is clearly binary. We report an empirical analysis of television audience data and show that these series can be modelled as I(d) processes. We also investigate the proposition that temporal aggregation of a fractionally-integrated series leaves the value of d unchanged. en_US
dc.format.extent 7 en_US
dc.relation.ispartof Applied Economics en_US
dc.title Habit, aggregation and long memory: Evidence from television audience data en_US
dc.contributor.pbl School of Management & Business en_US
dc.contributor.pbl Centre for Local and Regional Enterprise en_US


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