International market selection: measuring actions instead of intentions

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dc.contributor.author Alexander, Nicholas
dc.contributor.author Myers, Hayley
dc.contributor.author Rhodes, Mark
dc.date.accessioned 2008-11-10T12:24:57Z
dc.date.available 2008-11-10T12:24:57Z
dc.date.issued 2007
dc.identifier.citation Alexander , N , Myers , H & Rhodes , M 2007 , ' International market selection: measuring actions instead of intentions ' Journal of Services Marketing , vol 21 , no. 6 , pp. 424-434 . , 10.1108/08876040710818912 en
dc.identifier.issn 0887-6045
dc.identifier.other PURE: 82939
dc.identifier.other dspace: 2160/995
dc.identifier.uri http://hdl.handle.net/2160/995
dc.description Alexander, N.; Rhodes, M.; and Myers, H. (2007). International market selection: measuring actions instead of intentions. Journal of Services Marketing. 21(6), pp.424-434 RAE2008 en
dc.description.abstract Purpose – This paper aims to consider factors that determine the direction of international market selection. It does this with specific reference to service companies operating in the retail sector. Design/methodology/approach – The paper draws on general, services and retail specific literature and considers the debate surrounding market selection issue. Hypotheses are formulated and econometrically tested using an extensive database of retailers' international activity within Western European markets. Findings – The results show that previously identified determinants of market selection are valid. However, the results clearly indicate that some factors are more important than the literature has suggested and that the selection of markets is determined in great part by relatively few but crucially important factors. Originality/value – The paper shows that language and hence, by implication, culture plays a fundamental role in determining direction of expansion. This has important implications for the way psychic distance is understood and service company response to psychic distance. en
dc.format.extent 11 en
dc.language.iso eng
dc.relation.ispartof Journal of Services Marketing en
dc.subject Econometrics en
dc.subject International marketing en
dc.subject Services marketing en
dc.subject Strategic choices en
dc.title International market selection: measuring actions instead of intentions en
dc.type Text en
dc.type.publicationtype Article (Journal) en
dc.identifier.doi http://dx.doi.org/10.1108/08876040710818912
dc.contributor.institution School of Management & Business en
dc.contributor.institution Centre for Research in Marketing en
dc.description.status Peer reviewed en


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