Show simple item record White, Eryn 2013-07-13T03:20:37Z 2013-07-13T03:20:37Z 2007-06
dc.identifier.citation White , E 2007 , ' The material world, moderation and Methodism in eighteenth-century Wales ' Cylchgrawn Hanes Cymru | Welsh History Review , vol 23 , no. 3 , pp. 44-64 . en
dc.identifier.issn 0043-2431
dc.identifier.other PURE: 87016
dc.identifier.other PURE UUID: fa5a3600-3cca-444d-b05a-d0e934e684f3
dc.identifier.other dspace: 2160/1264
dc.identifier.other DSpace_20121128.csv: row: 995
dc.identifier.other 2160/7922
dc.description White, Eryn, 'The material world, moderation and Methodism in eighteenth-century Wales', Welsh History Review (2007) 23 (3) pp.44-64 RAE2008 en
dc.description.abstract The leader of the English Calvinistic Methodists, George Whitefield, famously stated that ‘the devotion and business of a Methodist go hand in hand’. Whitefield’s role as a successful transatlantic evangelist coincided with the growth of the consumer revolution which affected Britain and America in the eighteenth century. His attitude to the consumer market, however, demonstrated the ambivalence which tended to characterize many contemporary methodists. Whilst advocating an otherworldly detachment from materialism, Whitefield also perceived opportunities to promote his religious cause through the use of the language and practices of the marketplace. Recent biographies of Whitefield have suggested that he made use of language and imagery derived from commerce in order to reach potential converts on either side of the Atlantic, making references to buying shares and investing in Christ’s kingdom, terms that would have been increasingly familiar to an eighteenth-century audience. He certainly employed a fairly aggressive publicity campaign to advertise his achievements and to spread news of the successes of the Revival. Such influences are by no means as apparent in the early Welsh Methodist movement, which continued to rely mainly on the Bible for its idiom and imagery, and the full effects of the consumer revolution were apparently somewhat slower in penetrating much of Wales. Yet, the Welsh Methodists were still frequently exercised by the nature of the relationship between the material and spiritual worlds in this period, and aspects of their concerns form the subject of this article. en
dc.format.extent 21 en
dc.language.iso eng
dc.relation.ispartof Cylchgrawn Hanes Cymru | Welsh History Review en
dc.rights en
dc.title The material world, moderation and Methodism in eighteenth-century Wales en
dc.type /dk/atira/pure/researchoutput/researchoutputtypes/contributiontojournal/article en
dc.contributor.institution Department of History and Welsh History en
dc.description.status Peer reviewed en

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